Soles4Souls Inc announced that they would team up with global athletic brand, PUMA, to raise funds to help send more than 250,000 pairs of shoes to the Haiti victims.

Beginning January 16, PUMA and Soles4Souls will encourages consumers to donate funds at any one of the PUMA Stores across the country. Individuals will have the opportunity to donate $1, $5, or $10 to support the effort. Consumers can visit www.puma.com for store locations. PUMA will also be collecting gently worn shoes at their US offices in Westford and Boston to be used in the relief effort.
“As we struggle to comprehend the magnitude of this disaster, it’s easy to forget how important basic necessities – such as shoes – will be in the ongoing rescue and rebuilding efforts,” said Wayne Elsey, Founder and CEO of Soles4Souls. “We appreciate the quick response from our amazing friends at PUMA. Their support will help the victims in this area begin to rebuild their lives.”

The death toll from Tuesday’s quake continues to rise, and survivors and rescuers are facing dire health conditions including stifling heat, lack of clean water, broken glass and raw sewage.

For more information on how to get involved and donate to the victims in Haiti, visit www.giveshoes.org.

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